Identify potential countries for a market entry with a sales organisation: A guideline for small and medium-sized enterprises - Couverture souple
Synopsis
Master's Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, Leeds Metropolitan University, language: English, abstract: In a fast changing environment companies are forced to act so - namely fast. If a company grows, sooner or later the domestic market becomes too small. Then the company has to enter a new market to achieve sustainable growth. According to the experience of the author some companies decide rather on emotions than on facts. Especially small and medium-sized enterprises do not have the resources to invest a lot of money into market research or for expensive consultants. A logical consequence could be that SME invest in countries without checking the critical measurements which then leads to a waste of time, resources and money. If such companies do not have a stable financial foundation it can lead therefore to critical economic difficulties. The output of this project is a guideline especially for small and mediumsized enterprises. The author conducted interviews with internationally operating companies to get some practical best practise expertise. Not only the analysed key figures are an output of the interviews but also the interpretation of them and how a company has acquired them. Very often the problem is to get the right and reliable information for a market. In a second stage literature is introduced into the guideline to get a mixture of both - practical but also academic inputs. With the present project a SME gets an impression what happens in internationally operating companies but also a choice of tools to verify future market entry intentions.
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Identify potential countries for a market entry with a sales organisation: A guideline for small and medium-sized enterprises
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9783640119981
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Identify potential countries for a market entry with a sales organisation
impression à la demandeVendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Leeds Metropolitan University, 38 entries in the bibliography, language: English, abstract: In a fast changing environment companies are forced to act so - namely fast.If a company grows, sooner or later the domestic market becomes too small.Then the company has to enter a new market to achieve sustainable growth.According to the experience of the author some companies decide rather onemotions than on facts. Especially small and medium-sized enterprises donot have the resources to invest a lot of money into market research or forexpensive consultants. A logical consequence could be that SME invest incountries without checking the critical measurements which then leads to awaste of time, resources and money. If such companies do not have a stablefinancial foundation it can lead therefore to critical economic difficulties.The output of this project is a guideline especially for small and mediumsizedenterprises. The author conducted interviews with internationallyoperating companies to get some practical best practise expertise. Not onlythe analysed key figures are an output of the interviews but also theinterpretation of them and how a company has acquired them. Very often theproblem is to get the right and reliable information for a market. In a secondstage literature is introduced into the guideline to get a mixture of both -practical but also academic inputs. With the present project a SME gets animpression what happens in internationally operating companies but also achoice of tools to verify future market entry intentions. 48 pp. Englisch. N° de réf. du vendeur 9783640119981
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Identify potential countries for a market entry with a sales organisation
Edité par
GRIN Verlag, GRIN Verlag Jul 2008, 2008
ISBN 10 : 3640119983
ISBN 13 : 9783640119981
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Master's Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, Leeds Metropolitan University, language: English, abstract: In a fast changing environment companies are forced to act so ¿ namely fast.If a company grows, sooner or later the domestic market becomes too small.Then the company has to enter a new market to achieve sustainable growth.According to the experience of the author some companies decide rather onemotions than on facts. Especially small and medium-sized enterprises donot have the resources to invest a lot of money into market research or forexpensive consultants. A logical consequence could be that SME invest incountries without checking the critical measurements which then leads to awaste of time, resources and money. If such companies do not have a stablefinancial foundation it can lead therefore to critical economic difficulties.The output of this project is a guideline especially for small and mediumsizedenterprises. The author conducted interviews with internationallyoperating companies to get some practical best practise expertise. Not onlythe analysed key figures are an output of the interviews but also theinterpretation of them and how a company has acquired them. Very often theproblem is to get the right and reliable information for a market. In a secondstage literature is introduced into the guideline to get a mixture of both ¿practical but also academic inputs. With the present project a SME gets animpression what happens in internationally operating companies but also achoice of tools to verify future market entry intentions.Books on Demand GmbH, Überseering 33, 22297 Hamburg 48 pp. Englisch. N° de réf. du vendeur 9783640119981
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Identify potential countries for a market entry with a sales organisation : A guideline for small and medium-sized enterprises
Edité par
GRIN Verlag, GRIN Verlag, 2008
ISBN 10 : 3640119983
ISBN 13 : 9783640119981
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Master's Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Leeds Metropolitan University, 38 entries in the bibliography, language: English, abstract: In a fast changing environment companies are forced to act so - namely fast.If a company grows, sooner or later the domestic market becomes too small.Then the company has to enter a new market to achieve sustainable growth.According to the experience of the author some companies decide rather onemotions than on facts. Especially small and medium-sized enterprises donot have the resources to invest a lot of money into market research or forexpensive consultants. A logical consequence could be that SME invest incountries without checking the critical measurements which then leads to awaste of time, resources and money. If such companies do not have a stablefinancial foundation it can lead therefore to critical economic difficulties.The output of this project is a guideline especially for small and mediumsizedenterprises. The author conducted interviews with internationallyoperating companies to get some practical best practise expertise. Not onlythe analysed key figures are an output of the interviews but also theinterpretation of them and how a company has acquired them. Very often theproblem is to get the right and reliable information for a market. In a secondstage literature is introduced into the guideline to get a mixture of both -practical but also academic inputs. With the present project a SME gets animpression what happens in internationally operating companies but also achoice of tools to verify future market entry intentions. N° de réf. du vendeur 9783640119981
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Identify potential countries for a market entry with a sales organisation | A guideline for small and medium-sized enterprises
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. Identify potential countries for a market entry with a sales organisation | A guideline for small and medium-sized enterprises | Sasha Petschnig | Taschenbuch | 48 S. | Englisch | 2008 | GRIN Verlag | EAN 9783640119981 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu. N° de réf. du vendeur 101772253
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