The Takeover from ARAL by BP: "Strongh2gether" and "Best of Both" - The Introduction of the new Culture "B1" - Couverture souple

Rosenhauer, Sven

 
9783640230853: The Takeover from ARAL by BP: "Strongh2gether" and "Best of Both" - The Introduction of the new Culture "B1"
Couverture souple
ISBN 10 : 364023085X ISBN 13 : 9783640230853
Editeur : Grin Verlag, 2008

Synopsis

Seminar paper from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,7, , course: Managing Change, language: English, abstract: In the following research essay, the take-over of ARAL by the German BP will be analysed. Furthermore, the case will explore the assumption of 'transformational change' as the best way to achieve successful change. Firstly, the background of the change will be explained. Afterwards a short comparison of both cultures will illustrate the differences of the companies. Overall, the change process will be explained and evaluated under the aspect of organisational change management. In order to expose the case, theoretical concepts and frameworks will be used. Finally, the way in which BP implemented successful the change will be linked to the set question of 'transformational change'.

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Éditeur
Grin Verlag
Date d'édition
2008
Langue
anglais
ISBN 10 
364023085X
ISBN 13 
9783640230853
Reliure
Broché
Nombre de pages
20
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

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München
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Allemagne