The SWOT Analysis - Couverture souple

Böhm, Anja

Couverture souple

ISBN 10 : 3640424190 ISBN 13 : 9783640424191

Editeur : GRIN Publishing, 2009

Synopsis

Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Marketing offers numerous valuable tools to yze a company's current situation. Though, most of them have the weakness of providing only a very isolated w that is not suitable for a long-term entrepreneurial decision. The SWOT ysis, however, pursues an integrated approach including key company and environmental variables. The objective is the confrontation of the company's internal strengths and its weaknesses as well as company-external business opportunities and risks in order to generate possible strategic options. The SWOT ysis partiarly supports a combined and integrated approach of the current company situation enabling well-balanced and comprehensive decisions. One main benefit is thus the reduction of complexity through the integrated approach, leaving the key factors and strategies as ytical residue. In practice, the SWOT method is a well established tool to yze business units in larger companies and smaller start-ups in partiar during their launch. The SWOT ysis though reveals limited possibilities when yzing all business units of large companies. For this task other, more holistic, approaches as the share-holder-value concept or the portfolio ysis are appropriate. However, this large field of tools will not be treated in this assignment. The SWOT ysis is though, despite its disadvantages, one of the most important instruments for the internal ysis of a company's situation that - in every case - delivers a pretty comprehensive and resilient foundation for further entrepreneurial decisions and strategic planning.

A propos du livre

À propos de la quatrième de couverture

Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Marketing offers numerous valuable tools to analyze a company¿s current situation. Though, most of them have the weakness of providing only a very isolated view that is not suitable for a long-term entrepreneurial decision. The SWOT analysis, however, pursues an integrated approach including key company and environmental variables. The objective is the confrontation of the company¿s internal strengths and its weaknesses as well as company-external business opportunities and risks in order to generate possible strategic options. The SWOT analysis particularly supports a combined and integrated approach of the current company situation enabling well-balanced and comprehensive decisions. One main benefit is thus the reduction of complexity through the integrated approach, leaving the key factors and strategies as analytical residue. In practice, the SWOT method is a well established tool to analyze business units in larger companies and smaller start-ups in particular during their launch. The SWOT analysis though reveals limited possibilities when analyzing all business units of large companies. For this task other, more holistic, approaches as the share-holder-value concept or the portfolio analysis are appropriate. However, this large field of tools will not be treated in this assignment. The SWOT analysis is though, despite its disadvantages, one of the most important instruments for the internal analysis of a company¿s situation that - in every case - delivers a pretty comprehensive and resilient foundation for further entrepreneurial decisions and strategic planning.

Détails de l'édition

• Éditeur: GRIN Publishing
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 3640424190
• ISBN 13: 9783640424191
• Reliure: Broché
• Nombre de pages: 24
• Coordonnées du fabricant: GRIN Publishing GmbH; info@grin.com; ; Waltherstraße 23; München; 80337; Allemagne