Synopsis
Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Griffith University (Business School), language: English, abstract: 1. Introduction This assignment deals with the management of crisis. First of all, crisis and company crisis will be defined. Secondly, the characteristics of a crisis will be identified. Furthermore, theory about crisis management and crisis planning will be provided. In this context, guidelines, preparation and goals of crisis management will be described. Moreover, different tables will provide additional information and describe the crisis management of BMW. 1.1 Crisis definition According to Heath and Millar (2004, p. 2), a crisis is an inappropriate and inconvenient event that has negative consequences for everybody who is concerned. Argenti (2009, pp. 258-259) states that a crisis is a "major catastrophe" and argues that these catastrophes are either a result of "natural disaster" or "caused by human error, negligence, or ... malicious intent". Argenti (2009) argues that a crisis is something everybody can identify with. 1.2 What is a company crisis? Stacks (2004) states that all organisations will at some time be affected by a crisis. Fearn-Banks defines a company crisis as a "major occurrence with a potentially negative outcome affecting an organization, company, industry, as well as its publics, products, services, or good name" (Fearn-Banks as cited in Heath & Millar, 2004, p. 5).
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Crisis Management of BMW Motorrad Australia
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 40 pp. Englisch. N° de réf. du vendeur 9783640639403
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Taschenbuch. Etat : Neu. Neuware -Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Griffith University (Business School), language: English, abstract: 1. IntroductionThis assignment deals with the management of crisis. First of all, crisis and company crisis will be defined. Secondly, the characteristics of a crisis will be identified. Furthermore, theory about crisis management and crisis planning will be provided. In this context, guidelines, preparation and goals of crisis management will be described. Moreover, different tables will provide additional information and describe the crisis management of BMW.1.1 Crisis definitionAccording to Heath and Millar (2004, p. 2), a crisis is an inappropriate and inconvenient event that has negative consequences for everybody who is concerned. Argenti (2009, pp. 258-259) states that a crisis is a ¿major catastrophe¿ and argues that these catastrophes are either a result of ¿natural disaster¿ or ¿caused by human error, negligence, or . malicious intent¿. Argenti (2009) argues that a crisis is something everybody can identify with.1.2 What is a company crisis Stacks (2004) states that all organisations will at some time be affected by a crisis. Fearn-Banks defines a company crisis as a ¿major occurrence with a potentially negative outcome affecting an organization, company, industry, as well as its publics, products, services, or good name¿ (Fearn-Banks as cited in Heath & Millar, 2004, p. 5).Books on Demand GmbH, Überseering 33, 22297 Hamburg 40 pp. Englisch. N° de réf. du vendeur 9783640639403
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Griffith University (Business School), language: English, abstract: 1. IntroductionThis assignment deals with the management of crisis. First of all, crisis and company crisis will be defined. Secondly, the characteristics of a crisis will be identified. Furthermore, theory about crisis management and crisis planning will be provided. In this context, guidelines, preparation and goals of crisis management will be described. Moreover, different tables will provide additional information and describe the crisis management of BMW.1.1 Crisis definitionAccording to Heath and Millar (2004, p. 2), a crisis is an inappropriate and inconvenient event that has negative consequences for everybody who is concerned. Argenti (2009, pp. 258-259) states that a crisis is a ¿major catastrophe¿ and argues that these catastrophes are either a result of ¿natural disaster¿ or ¿caused by human error, negligence, or . malicious intent¿. Argenti (2009) argues that a crisis is something everybody can identify with.1.2 What is a company crisis Stacks (2004) states that all organisations will at some time be affected by a crisis. Fearn-Banks defines a company crisis as a ¿major occurrence with a potentially negative outcome affecting an organization, company, industry, as well as its publics, products, services, or good name¿ (Fearn-Banks as cited in Heath & Millar, 2004, p. 5). N° de réf. du vendeur 9783640639403
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Taschenbuch. Etat : Neu. Crisis Management of BMW Motorrad Australia | Anonymous | Taschenbuch | Englisch | 2010 | GRIN Verlag | EAN 9783640639403 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 128695204
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