Articles liés à Analysis of the Website WWW.Dell.com

Analysis of the Website WWW.Dell.com - Couverture souple

Baumann, Christian

 
9783640775064: Analysis of the Website WWW.Dell.com
Couverture souple
ISBN 10 : 3640775066 ISBN 13 : 9783640775064
Editeur : Grin Verlag, 2010

Synopsis

Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, language: English, abstract: 1. Introduction In 1984, Michael Dell, a student from the University of Texas has found his own company selling computers build together from stock parts. With the philosophy of offering customers customized PC's and selling these directly to them Dell's company became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started to market his business predominantly over the internet. With this paper the author wants to analysis the main company homepage, www.dell.com, from an effectiveness perspective. On the following pages the reader will receive information about the business objective, Dell's business models, the audience profile, the web evaluation and a competitor analysis. At the end the findings will be summed up in an overall assessment and a conclusion with a recommendation will be given. [...]

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À propos de la quatrième de couverture

Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, , language: English, abstract: 1. Introduction In 1984, Michael Dell, a student from the University of Texas has found his own company selling computers build together from stock parts. With the philosophy of offering customers customized PC¿s and selling these directly to them Dell¿s company became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started to market his business predominantly over the internet. With this paper the author wants to analysis the main company homepage, www.dell.com, from an effectiveness perspective. On the following pages the reader will receive information about the business objective, Dell¿s business models, the audience profile, the web evaluation and a competitor analysis. At the end the findings will be summed up in an overall assessment and a conclusion with a recommendation will be given. [...]

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2010
Langue
anglais
ISBN 10 
3640775066
ISBN 13 
9783640775064
Reliure
Broché
Nombre de pages
42
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

Waltherstraße 23
München
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