Business Analysis Project Solar Industry: Case Study Conergy - Couverture souple

Bandt, Tobias

Couverture souple

ISBN 10 : 3640836367 ISBN 13 : 9783640836369

Editeur : Grin Verlag, 2011

Synopsis

Seminar paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Anglia Ruskin University (Business School), language: English, abstract: The purpose of this Business Analysis Project is to evaluate the current situation of the so-lar branch, especially the German company Conergy Group. The aim is to show the cur-rent changes within the branch and the influence on the business strategy of solar com-panies. Furthermore the analysis will consider the following issues: - A situational audit of the branch and the Conergy Group. This will contain an analysis of the macro- and micro-environments supported by a PESTLE and Porter 8 Forces Analysis - Strategic Alignment: Identification of the key success factors (KSF) of the branch, evaluate the performance of Conergy and compare this with 2 other big players in the solar branch. From this information, I will identify potential changes inside of Conergy and develop a strategy map. Another aim is the critical appraisal of the key figures and the current strategy of Conergy, supported by using approved analysing methods in a literature review in order to show potential improvements as well as recommend strategy adaptations. As a basis for the analysis of the key figures I will use the 2009 third quarter report and the 2008 annual re-port. The advantage of using this quarterly report and comparing it to the 2008 annual report is that the effects of the economical crisis in 2009 are visible.

Détails de l'édition

• Éditeur: Grin Verlag
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 3640836367
• ISBN 13: 9783640836369
• Reliure: Broché
• Nombre de pages: 64
• Coordonnées du fabricant: GRIN Verlag; info@grin.com; ; Trappentreustr. 1; München; Bayern; 80339; Allemagne