Articles liés à Customer-Centric Revenue Management: Requirements,...

Customer-Centric Revenue Management: Requirements, Implementation, Application - a Critical Evaluation - Couverture souple

Schuessler, Shanin

 
9783640921799: Customer-Centric Revenue Management: Requirements, Implementation, Application - a Critical Evaluation
Couverture souple
ISBN 10 : 3640921798 ISBN 13 : 9783640921799
Editeur : Grin Verlag, 2011

Synopsis

Research Paper (postgraduate) from the year 2010 in the subject Tourism - Hotel Industry / Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management [CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers' perception of fairness in revenue management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Research Paper (postgraduate) from the year 2010 in the subject Tourism - Hotel Industry / Catering, grade: A, University of Brighton (School of Service Management), course: Contemporary Issues in International Hospitality, language: English, abstract: The purpose of this paper is to initiate a discussion on the feasibility of customer-centric revenue management [CCRM] in the hotel industry. Therefore, the requirements of this practice will be analysed to define subsequently implementation strategies, which are based on a framework of customer loyalty and profitability. Further, these implementation strategies will be used to analyse the execution of CCRM in a casino resort hotel. The paper will conclude with a discussion on the feasibility of CCRM by summarizing implementation challenges and by assessing its potential effect on customers¿ perception of fairness in revenue management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2011
Langue
anglais
ISBN 10 
3640921798
ISBN 13 
9783640921799
Reliure
Broché
Nombre de pages
24
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

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München
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