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How significant was the internet during the UK General Election 2010? - Couverture souple

Humphrys, Tessa

 
9783640937271: How significant was the internet during the UK General Election 2010?

Synopsis

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Sheffield Hallam University, course: MA Public Relations, language: English, abstract: The 2010 UK general election was dubbed the 'internet election', and political party communications chiefs deployed a whole range of new weaponry in the bid to win the 'hearts and minds' of voters. This paper critically evaluates this statement using reference to current and recent high profile campaigns, plus reference to wider academic research and analysis.

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À propos de la quatrième de couverture

Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Sheffield Hallam University, course: MA Public Relations, language: English, abstract: The 2010 UK general election was dubbed the ¿internet election¿, and political party communications chiefs deployed a whole range of new weaponry in the bid to win the ¿hearts and minds¿ of voters. This paper critically evaluates this statement using reference to current and recent high profile campaigns, plus reference to wider academic research and analysis.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.