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The (R)evolution of Audience Power: Or does the rise of user-generated content signal a radical power shift between media organisations and their audiences? - Couverture souple
Synopsis
Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: "Distinction" (< 1,3), London School of Economics (Media and Communications), course: The Audience in Media and Communications, language: English, abstract: "Will the internet set us free?" is the provoking question McChesney (1999) raised a decade ago (pp. 119). By this he means if new modes of communication will relatie the supposed dominant power of media organisations. It would not be the first time in the history of media that a new form of media challenges the power of established media organisations (Curran, 2002). Especially with the rise of user-generated-content - finally enabling the audience to create their own meanings (Bruns, 2007) - has undeniable potential to break with old power structures in favour of the audience. This power shift, however, might just be a moment of euphoria rather than a long-term condition since it seems unlikely that big corporate media organisations will witness their disempowerment passively. The following discourse will illustrate why a power shift between media organisations and their audiences is, indeed, ible but cannot be considered radical. This notion will be supported by examples of empirical research taking into account the complex nature of power relations and the contradicting ws related to media power before and after the rise of user-generated-content.
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The (R)evolution of Audience Power : Or does the rise of user-generated content signal a radical power shift between media organisations and their audiences?
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 'Distinction' ( 1,3), London School of Economics (Media and Communications), course: The Audience in Media and Communications, language: English, abstract: 'Will the internet set us free ' is the provoking question McChesney (1999) raised a decade ago (pp. 119). By this he means if new modes of communication will relativise the supposed dominant power of media organisations. It would not be the first time in the history of media that a new form of media challenges the power of established media organisations (Curran, 2002). Especially with the rise of user-generated-content - finally enabling the audience to create their own meanings (Bruns, 2007) - has undeniable potential to break with old power structures in favour of the audience. This power shift, however, might just be a moment of euphoria rather than a long-term condition since it seems unlikely that big corporate media organisations will witness their disempowerment passively. The following discourse will illustrate why a power shift between media organisations and their audiences is, indeed, visible but cannot be considered radical. This notion will be supported by examples of empirical research taking into account the complex nature of power relations and the contradicting views related to media power before and after the rise of user-generated-content. N° de réf. du vendeur 9783640955961
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The (R)evolution of Audience Power
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 'Distinction' ( 1,3), London School of Economics (Media and Communications), course: The Audience in Media and Communications, language: English, abstract: 'Will the internet set us free ' is the provoking question McChesney (1999) raised a decade ago (pp. 119). By this he means if new modes of communication will relativise the supposed dominant power of media organisations. It would not be the first time in the history of media that a new form of media challenges the power of established media organisations (Curran, 2002). Especially with the rise of user-generated-content - finally enabling the audience to create their own meanings (Bruns, 2007) - has undeniable potential to break with old power structures in favour of the audience. This power shift, however, might just be a moment of euphoria rather than a long-term condition since it seems unlikely that big corporate media organisations will witness their disempowerment passively. The following discourse will illustrate why a power shift between media organisations and their audiences is, indeed, visible but cannot be considered radical. This notion will be supported by examples of empirical research taking into account the complex nature of power relations and the contradicting views related to media power before and after the rise of user-generated-content. 16 pp. Englisch. N° de réf. du vendeur 9783640955961
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The (R)evolution of Audience Power
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GRIN Verlag, GRIN Verlag Jul 2011, 2011
ISBN 10 : 364095596X
ISBN 13 : 9783640955961
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Taschenbuch. Etat : Neu. Neuware -Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: 'Distinction' (BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 16 pp. Englisch. N° de réf. du vendeur 9783640955961
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The (R)evolution of Audience Power | Or does the rise of user-generated content signal a radical power shift between media organisations and their audiences?
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Taschenbuch. Etat : Neu. The (R)evolution of Audience Power | Or does the rise of user-generated content signal a radical power shift between media organisations and their audiences? | Saskia Scheibel | Taschenbuch | 16 S. | Englisch | 2011 | GRIN Verlag | EAN 9783640955961 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 106903149
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