Predictably Rational?: In Search of Defenses for Rational Behavior in Economics - Couverture souple

McKenzie, Richard B. B.

 
9783642015854: Predictably Rational?: In Search of Defenses for Rational Behavior in Economics

Synopsis

The premise of rationality is a means by which economists can gain insights about complex human interactions. This premise has been broadly criticized by behavioral economics. This book explains why the rationality premise should still be used.

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À propos de l?auteur

Richard McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine. Widely published in academic journals and general audience publications, his two most recent books are In Defense of Monopoly: How Market Power Fosters Creative Production (University of Michigan Press, 2008) and Why Popcorn Costs so Much at the Movies, And Other Pricing Puzzles (Springer, 2008) (www.merage.uci.edu/ mckenzie)

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