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Collaborative Customer Relationship Management: Taking CRM to the Next Level - Couverture souple

 
9783642055294: Collaborative Customer Relationship Management: Taking CRM to the Next Level
Couverture souple
ISBN 10 : 364205529X ISBN 13 : 9783642055294
Editeur : Springer, 2010

Synopsis

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2010
Langue
anglais
ISBN 10 
364205529X
ISBN 13 
9783642055294
Reliure
Broché
Nombre de pages
288
Éditeur
Kracklauer Alexander H., Mills D. Quinn, Seifert Dirk
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

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