Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain - Couverture souple

9783642061493: Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

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ISBN 10 : 3642061494 ISBN 13 : 9783642061493

Editeur : Springer, 2010

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The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

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�diteur: Springer
Date d'�dition: 2010
Langue: anglais
ISBN 10: 3642061494
ISBN 13: 9783642061493
Reliure: Broch�
Nombre de pages: 268
�diteur: Doukidis Georgios I., Vrechopoulos Adam P.
Coordonn�es du fabricant: ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Allemagne

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Consumer Driven Electronic Transformation (eng)

Doukidis, Georgios I.

Edit� par Springer, 2010

ISBN 10 : 3642061494 ISBN 13 : 9783642061493

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Consumer Driven Electronic Transformation

Adam P. Vrechopoulos

Edit� par Springer Berlin Heidelberg Okt 2010, 2010

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success. 268 pp. Englisch. N� de r�f. du vendeur 9783642061493

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Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

Edit� par Springer, 2010

ISBN 10 : 3642061494 ISBN 13 : 9783642061493

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Consumer Driven Electronic Transformation

Doukidis, Georgios I.|Vrechopoulos, Adam P.

Edit� par Springer Berlin Heidelberg, 2010

ISBN 10 : 3642061494 ISBN 13 : 9783642061493

Neuf Couverture souple

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, cons. N� de r�f. du vendeur 5045266

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Consumer Driven Electronic Transformation | Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

Georgios I. Doukidis (u. a.)

Edit� par Springer, 2010

ISBN 10 : 3642061494 ISBN 13 : 9783642061493

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Consumer Driven Electronic Transformation : Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

Georgios I. Doukidis

Edit� par Springer, 2010

ISBN 10 : 3642061494 ISBN 13 : 9783642061493

Neuf Taschenbuch

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR ('Efficient Consumer Response') Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price. N� de r�f. du vendeur 9783642061493

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Consumer Driven Electronic Transformation

Edit� par Springer, 2010

ISBN 10 : 3642061494 ISBN 13 : 9783642061493

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Etat : New. pp. 268. N� de r�f. du vendeur 263067943

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Consumer Driven Electronic Transformation

Georgios I. Doukidis

Edit� par Springer, Springer Okt 2010, 2010

ISBN 10 : 3642061494 ISBN 13 : 9783642061493

Neuf Taschenbuch

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR (�Efficient Consumer Response�) Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 268 pp. Englisch. N� de r�f. du vendeur 9783642061493

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