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9783642096068: From Customer Retention to a Holistic Stakeholder Management System: Living a Vision

Synopsis

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What’s more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

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Présentation de l'éditeur

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of stakeholder management and how it has since developed into a fully-fledged system over the last 20 years.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9783540774297: From Customer Retention to a Holistic Stakeholder Management System: Living a Vision

Edition présentée

ISBN 10 :  3540774297 ISBN 13 :  9783540774297
Editeur : Springer-Verlag Berlin and Heide..., 2008
Couverture rigide