eBusiness & eCommerce: Managing the Digital Value Chain - Couverture souple

Meier, Andreas; Stormer, Henrik

Couverture souple

ISBN 10 : 3642100392 ISBN 13 : 9783642100390

Editeur : Springer, 2010

Synopsis

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study.

The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.

A propos du livre

À propos de l'auteur

Prof. Dr. Hans-Georg Fill ist ordentlicher Professor an der Universität Fribourg, Schweiz und Inhaber des Lehrstuhls für Digitalisierung und Informationssysteme. Seine Forschungsgebiete sind Digitalisierung, Metamodellierung, Blockchains und Visualisierung.

Prof. em. Dr. sc. techn. ETH Andreas Meier leitete in den Jahren 1999 bis 2018 die Forschungsgruppe Information Systems und das Forschungszentrum Fuzzy Management Methods (FMsquare.org) an der Universität Fribourg, Schweiz.

À propos de la quatrième de couverture

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD's serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 3642100392
• ISBN 13: 9783642100390
• Reliure: Broché
• Nombre de pages: 232
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne