Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing - Couverture souple

Wiehenbrauk, Daniela

Couverture souple

ISBN 10 : 3642133924 ISBN 13 : 9783642133923

Editeur : Springer, 2010

Synopsis

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

A propos du livre

Présentation de l'éditeur

Collaborative Promotions presents a novel approach to the improvement of supply chain efficiency through the sharing of information between retailers and manufactures. Readers will find a joint inventory and pricing model, based on empirical data and analysis.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 3642133924
• ISBN 13: 9783642133923
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Allemagne