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Strategic Management of Professional Service Firms: Theory and Practice - Couverture rigide

Kaiser, Stephan; Ringlstetter, Max Josef

 
9783642160622: Strategic Management of Professional Service Firms: Theory and Practice

Synopsis

This book focuses on critical success factors for professional service firms, offering a compendium of core management principles. Covers the management of service quality, knowledge and marketing as well as the management of people, organization and strategy.

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