Costomer Knowledge Management: Improved Customer Relationship Through Knowledge Application - Couverture rigide

Wilde, Silvio

 
9783642164743: Costomer Knowledge Management: Improved Customer Relationship Through Knowledge Application

Synopsis

This book focuses on theoretical and practical applications of Knowledge Management and Customer Relationship Management, including a case study that investigates knowledge management in both the administrative and the operational area of a concrete company.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Silvio Wilde studied Human Resource Management and International Project Management at the University of Applied Sciences in Neuss (Fachhochschule für Oekonomie und Management) and currently works as a marketing and sales expert. Thanks to his previous employments at Siemens, AT&S, BASF and Bayer, he can look back on a broad range of experience in different corporate cultures. This also enabled him to gain insights into the close relationship between Knowledge Management and Customer Relationship Management - the research topic of his book. His interests focus on "human capital", companies' most valuable asset.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9783642423666: Customer Knowledge Management: Improving Customer Relationship through Knowledge Application

Edition présentée

ISBN 10 :  3642423663 ISBN 13 :  9783642423666
Editeur : Springer, 2014
Couverture souple