Reputation Management - Couverture rigide

Livre 3 sur 339: Management for Professionals

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ISBN 10 : 3642192653 ISBN 13 : 9783642192654

Editeur : Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2011

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This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management.

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�diteur: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Date d'�dition: 2011
Langue: anglais
ISBN 10: 3642192653
ISBN 13: 9783642192654
Reliure: Reli�
Nombre de pages: 308
�diteur: Helm Sabrina, Liehr-Gobbers Kerstin, Storck Christopher
Coordonn�es du fabricant: non disponible
Personne responsable: CMN Printpool Inh. Mathis Neumann
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Reputation Management (Management for Professionals)

Edit� par Springer, 2011

ISBN 10 : 3642192653 ISBN 13 : 9783642192654

Ancien ou d'occasion Couverture rigide

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Etat : good. Used book in good condition. May have some wear to binding, spine, cover, and pages. Some light highlighting markings writing may be present. May have some stickers and or sticker residue present. May be Ex-lib. copy. May NOT include discs, or access code or other supplemental material. We ship Monday-Saturday and respond to inquiries within 24 hours. N� de r�f. du vendeur BXM.9FSF

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Reputation Management (Management for Professionals)

Sabrina Helm; Kerstin Liehr-Gobbers; Christopher Storck

Edit� par Springer, 2011

ISBN 10 : 3642192653 ISBN 13 : 9783642192654

Ancien ou d'occasion Couverture rigide

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Hardcover. Etat : Very Good. Hardcover, vii + 297 pages, NOT ex-library. Printed in the Netherlands & bound in Germany (not an economy / Indian edition). Clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Boards show storage scratches and gentle indentations. Published without a dust jacket. -- Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? -- Contents: pt. 1. Introduction pt. 2. Approaching corporate reputation pt. 3. Measures and impacts pt. 4. Reputation management in practice pt. 5. Future trends of reputation management. N� de r�f. du vendeur 005272

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Reputation Management

Sabrina Helm

Edit� par Springer Berlin Heidelberg Aug 2011, 2011

ISBN 10 : 3642192653 ISBN 13 : 9783642192654

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management 308 pp. Englisch. N� de r�f. du vendeur 9783642192654

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Reputation Management

Helm, Sabrina|Liehr-Gobbers, Kerstin|Storck, Christopher

Edit� par Springer Berlin Heidelberg, 2011

ISBN 10 : 3642192653 ISBN 13 : 9783642192654

Neuf Couverture rigide

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Reputation Management

Sabrina Helm

Edit� par Springer Berlin Heidelberg, Springer Berlin Heidelberg Aug 2011, 2011

ISBN 10 : 3642192653 ISBN 13 : 9783642192654

Neuf Couverture rigide

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Buch. Etat : Neu. Neuware -Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch. N� de r�f. du vendeur 9783642192654

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Reputation Management

Sabrina Helm

Edit� par Springer Berlin Heidelberg, Springer Berlin Heidelberg, 2011

ISBN 10 : 3642192653 ISBN 13 : 9783642192654

Neuf Couverture rigide

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management. N� de r�f. du vendeur 9783642192654

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Reputation Management

Sabrina Helm (u. a.)

Edit� par Springer-Verlag GmbH, 2011

ISBN 10 : 3642192653 ISBN 13 : 9783642192654

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