This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management.
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Vendeur : 2nd Life Books, Burlington, NJ, Etats-Unis
Etat : good. Used book in good condition. May have some wear to binding, spine, cover, and pages. Some light highlighting markings writing may be present. May have some stickers and or sticker residue present. May be Ex-lib. copy. May NOT include discs, or access code or other supplemental material. We ship Monday-Saturday and respond to inquiries within 24 hours. N° de réf. du vendeur BXM.9FSF
Quantité disponible : 1 disponible(s)
Vendeur : killarneybooks, Inagh, CLARE, Irlande
Hardcover. Etat : Very Good. Hardcover, vii + 297 pages, NOT ex-library. Printed in the Netherlands & bound in Germany (not an economy / Indian edition). Clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Boards show storage scratches and gentle indentations. Published without a dust jacket. -- Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? -- Contents: pt. 1. Introduction pt. 2. Approaching corporate reputation pt. 3. Measures and impacts pt. 4. Reputation management in practice pt. 5. Future trends of reputation management. N° de réf. du vendeur 005272
Quantité disponible : 1 disponible(s)
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management 308 pp. Englisch. N° de réf. du vendeur 9783642192654
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Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
Etat : New. PRINT ON DEMAND pp. viii + 300. N° de réf. du vendeur 183596115
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Vendeur : Books Puddle, New York, NY, Etats-Unis
Etat : New. pp. viii + 300. N° de réf. du vendeur 263596121
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
Etat : New. Print on Demand pp. viii + 300 Illus. N° de réf. du vendeur 4284550
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Vendeur : moluna, Greven, Allemagne
Etat : New. N° de réf. du vendeur 6592711
Quantité disponible : Plus de 20 disponibles
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 308 pp. Englisch. N° de réf. du vendeur 9783642192654
Quantité disponible : 1 disponible(s)
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management. N° de réf. du vendeur 9783642192654
Quantité disponible : 1 disponible(s)