Synopsis
This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management.
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Reputation Management (Management for Professionals)
Edité par
Springer, 2011
ISBN 10 : 3642192653
ISBN 13 : 9783642192654
Ancien ou d'occasion
Couverture rigide
Vendeur : killarneybooks, Inagh, CLARE, Irlande
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Hardcover. Etat : Very Good. Hardcover, vii + 297 pages, NOT ex-library. Printed in the Netherlands & bound in Germany (not an economy / Indian edition). Clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Boards show storage scratches and gentle indentations. Published without a dust jacket. -- Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? -- Contents: pt. 1. Introduction pt. 2. Approaching corporate reputation pt. 3. Measures and impacts pt. 4. Reputation management in practice pt. 5. Future trends of reputation management. N° de réf. du vendeur 005272
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Reputation Management
Edité par
Springer Berlin Heidelberg Aug 2011, 2011
ISBN 10 : 3642192653
ISBN 13 : 9783642192654
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management 308 pp. Englisch. N° de réf. du vendeur 9783642192654
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Reputation Management
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. viii + 300. N° de réf. du vendeur 263596121
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Reputation Management
impression à la demandeVendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. Print on Demand pp. viii + 300 Illus. N° de réf. du vendeur 4284550
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Reputation Management
impression à la demandeVendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. PRINT ON DEMAND pp. viii + 300. N° de réf. du vendeur 183596115
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Reputation Management
Edité par
Springer Berlin Heidelberg, 2011
ISBN 10 : 3642192653
ISBN 13 : 9783642192654
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 6592711
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EUR 47,23
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Reputation Management
Edité par
Springer, Springer Aug 2011, 2011
ISBN 10 : 3642192653
ISBN 13 : 9783642192654
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 308 pp. Englisch. N° de réf. du vendeur 9783642192654
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Reputation Management
Edité par
Springer Berlin Heidelberg, Springer Berlin Heidelberg, 2011
ISBN 10 : 3642192653
ISBN 13 : 9783642192654
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management. N° de réf. du vendeur 9783642192654
Acheter neuf
EUR 53,49
Expédition à EUR 63,15
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Quantité disponible : 1 disponible(s)