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Strategic Management of Professional Service Firms: Theory and Practice - Couverture souple

Kaiser, Stephan; Ringlstetter, Max Josef

 
9783642423581: Strategic Management of Professional Service Firms: Theory and Practice
Couverture souple
ISBN 10 : 3642423582 ISBN 13 : 9783642423581
Editeur : Springer, 2014

Synopsis

Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book focuses on critical success factors for professional service firms, offering a compendium of core management principles. Covers the management of service quality, knowledge and marketing as well as the management of people, organization and strategy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2014
Langue
anglais
ISBN 10 
3642423582
ISBN 13 
9783642423581
Reliure
Broché
Nombre de pages
228
Coordonnées du fabricant
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