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Cyber Commerce Reframing: The End of Business Process Reengineering? - Couverture souple

Seebacher, Uwe G.

 
9783642534287: Cyber Commerce Reframing: The End of Business Process Reengineering?
Couverture souple
ISBN 10 : 3642534287 ISBN 13 : 9783642534287
Editeur : Springer, 2012

Synopsis

The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind­ set is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the "new economy" converges with the well-known old economy. During the very late 1990s, this new reality was being driven by an almost incredible increase in yields in the financial markets, where conventional but value-driven and stable stocks such as Philip Morris, General Electric, or Bayer, did not attract as many investors as before - if we can call some of them investors at all. Companies in the high-tech or the new market segments are all part of the new economy. This new economy has created new business ideas, business models, and a new reality, in which chief executive officers (CEOs) were in the mid twenties and had basically no clue as to what real business is and how much a dollar counts. Now, as this convergence is happening, the painful reality and the business rules of the old economy get us back down to earth. The CEOs become more senior, business plans are validated more carefully, and just having the famous ". com" in your company name does not get you any further or lead you to any of required money.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Uwe Seebacher, promovierter Volks- und Betriebswirt, leitet die globalen Aktivitäten in den Bereichen Marketing, Kommunikation, Strategie und Predictive Intelligence für das globale Divisionssegment eines internationalen Industriekonzerns in Österreich. Er ist Dozent an anerkannten Wirtschaftshochschulen und -universitäten und vielfacher Autor.

À propos de la quatrième de couverture

The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind­ set is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the "new economy" converges with the well-known old economy. During the very late 1990s, this new reality was being driven by an almost incredible increase in yields in the financial markets, where conventional but value-driven and stable stocks such as Philip Morris, General Electric, or Bayer, did not attract as many investors as before - if we can call some of them investors at all. Companies in the high-tech or the new market segments are all part of the new economy. This new economy has created new business ideas, business models, and a new reality, in which chief executive officers (CEOs) were in the mid twenties and had basically no clue as to what real business is and how much a dollar counts. Now, as this convergence is happening, the painful reality and the business rules of the old economy get us back down to earth. The CEOs become more senior, business plans are validated more carefully, and just having the famous ". com" in your company name does not get you any further or lead you to any of required money.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2012
Langue
anglais
ISBN 10 
3642534287
ISBN 13 
9783642534287
Reliure
Broché
Nombre de pages
236
Coordonnées du fabricant
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