Media Management: Leveraging Content for Profitable Growth - Couverture souple
Livre 21 sur 43: Springer Series in Operations Research and Financial Engineering
Synopsis
The Only Way for the Media Industry to Grow and Profit Is with Content.- I New Perspectives: Convergence Is Redefining Content.- The Media: An Industry with Tradition at the Crossroads.- Mobile Multimedia - A Driving Force Behind Industry Convergence.- Telecommunications and Media Companies: Competitors or Partners?.- II New Business Models: Numerous Old Models are Transforming into Many New Ones.- From Newspaper to News Filter.- Traditional Book Publishers Transforming into E-Publishers.- Delivering on the Promise of Digital Television.- Celluloid Still in the Lead, but the Movies' Future Is Digital.- How Telecommunications Invest in the Media Industry.- Online Service Providing - Challenges in the Mass Medium Internet.- Market Newcomers in the Media Sector.- III New Success Factors: Make It or Break It.- Eco-Systems - a New Paradigm in the Media Industry.- Organization for Global Players in the Media Industry.- Profitable in E-Commerce by Focusing on Operational Efficiency.- Value Growth in the Media Industry - Success Factors for Integration.- IV New Practice: Media Companies Taking on the Challenges.- BCN - Synergies and New Businesses for a Content Powerhouse.- BOL - How to Deliver on Customer Promises and Be Profitable.- Handelsblatt.com - New Revenue Models for Traditional Print Media.- KirchMedia - Synergies by Maintaining Cross-Media Balance.- Contributors.
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