Description du livre Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors. 440 pp. Englisch. N� de r�f. du vendeur 9783642544835

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Media Convergence Handbook - Vol. 1

Lugmayr, Artur|Zotto, Cinzia dal

Edit� par Springer Berlin Heidelberg (2015)

ISBN 10 : 3642544835 ISBN 13 : 9783642544835

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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Combines managerial, technological, and user perspectives on convergenceAddresses different media industry sectors (publishing, broadcasting, social media)Contributions by international experts in the fieldEssential reading for all m. N� de r�f. du vendeur 151407809

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Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence (Media Business and Innovation)

Edit� par Springer (2015)

ISBN 10 : 3642544835 ISBN 13 : 9783642544835

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Description du livre Etat : New. 300. N� de r�f. du vendeur 26372267092

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Media Convergence Handbook - Vol. 1 : Journalism, Broadcasting, and Social Media Aspects of Convergence

Cinzia Dal Zotto

Edit� par Springer Berlin Heidelberg (2015)

ISBN 10 : 3642544835 ISBN 13 : 9783642544835

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AHA-BUCH GmbH
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Description du livre Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors. N� de r�f. du vendeur 9783642544835

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