Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications - Couverture souple

9783642734915: Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications

Couverture souple

ISBN 10 : 364273491X ISBN 13 : 9783642734915

Editeur : Springer, 2012

Afficher les exemplaires de cette �dition comportant l?ISBN

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer
Date d'�dition: 2012
Langue: anglais
ISBN 10: 364273491X
ISBN 13: 9783642734915
Reliure: Broch�
Nombre de pages: 392
�diteur: Gaul Wolfgang A., Schader Martin
Coordonn�es du fabricant: ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Allemagne

Autres �ditions populaires du m�me titre

9783540190387: Data, Expert Knowledge, and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications : Workshop on Data Analysis, Decision ... and Related Areas of Research : Papers

Edition pr�sent�e

ISBN 10 : 3540190384 ISBN 13 : 9783540190387
Editeur : Springer-Verlag Berlin and Heide..., 1988
Couverture rigide

R�sultats de recherche pour Data, Expert Knowledge and Decisions: An Interdisciplinary...

Image d'archives

Data, Expert Knowledge and Decisions (eng)

Gaul, Wolfgang A.

Edit� par Springer, 2012

ISBN 10 : 364273491X ISBN 13 : 9783642734915

Neuf Couverture souple

impression � la demande

Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie

�valuation du vendeur 4 sur 5 �toiles

Etat : new. Questo � un articolo print on demand. N� de r�f. du vendeur 8TTBXMEA9B

Contacter le vendeur

Acheter neuf

EUR 86,24

Exp�dition �EUR 6,80
Exp�dition depuis Italie vers Etats-Unis

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image fournie par le vendeur

Data, Expert Knowledge and Decisions

Martin Schader

Edit� par Springer Berlin Heidelberg Jan 2012, 2012

ISBN 10 : 364273491X ISBN 13 : 9783642734915

Neuf Taschenbuch

impression � la demande

Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations. 392 pp. Englisch. N� de r�f. du vendeur 9783642734915

Contacter le vendeur

Acheter neuf

EUR 96,29

Exp�dition �EUR 23
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 2 disponible(s)

Ajouter au panier

Image d'archives

Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications

Edit� par Springer, 2012

ISBN 10 : 364273491X ISBN 13 : 9783642734915

Neuf Couverture souple

Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni

�valuation du vendeur 5 sur 5 �toiles

Etat : New. In. N� de r�f. du vendeur ria9783642734915_new

Contacter le vendeur

Acheter neuf

EUR 113,55

Exp�dition �EUR 13,74
Exp�dition depuis Royaume-Uni vers Etats-Unis

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image d'archives

Data, Expert Knowledge and Decisions

Edit� par Springer, 2012

ISBN 10 : 364273491X ISBN 13 : 9783642734915

Neuf Couverture souple

Vendeur : Books Puddle, New York, NY, Etats-Unis

�valuation du vendeur 4 sur 5 �toiles

Etat : New. pp. 392, Maps. N� de r�f. du vendeur 2648030902

Contacter le vendeur

Acheter neuf

EUR 136,52

Exp�dition �EUR 3,43
Exp�dition nationale�: Etats-Unis

Quantit� disponible : 4 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Data, Expert Knowledge and Decisions

Gaul, Wolfgang A.|Schader, Martin

Edit� par Springer Berlin Heidelberg, 2012

ISBN 10 : 364273491X ISBN 13 : 9783642734915

Neuf Couverture souple

impression � la demande

Vendeur : moluna, Greven, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. N� de r�f. du vendeur 5069307

Contacter le vendeur

Acheter neuf

EUR 92,27

Exp�dition �EUR 48,99
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : Plus de 20 disponibles

Ajouter au panier

Image d'archives

Data, Expert Knowledge and Decisions

Gaul Wolfgang Schader Martin

Edit� par Springer, 2012

ISBN 10 : 364273491X ISBN 13 : 9783642734915

Neuf Couverture souple

impression � la demande

Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne

�valuation du vendeur 4 sur 5 �toiles

Etat : New. PRINT ON DEMAND pp. 392, 117 Abbreviations. N� de r�f. du vendeur 1848030908

Contacter le vendeur

Acheter neuf

EUR 139,18

Exp�dition �EUR 9,95
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 4 disponible(s)

Ajouter au panier

Image d'archives

Data, Expert Knowledge and Decisions

Edit� par Springer, 2012

ISBN 10 : 364273491X ISBN 13 : 9783642734915

Neuf Couverture souple

impression � la demande

Vendeur : Majestic Books, Hounslow, Royaume-Uni

�valuation du vendeur 4 sur 5 �toiles

Etat : New. Print on Demand pp. 392 67:B&W 6.69 x 9.61 in or 244 x 170 mm (Pinched Crown) Perfect Bound on White w/Gloss Lam, Maps. N� de r�f. du vendeur 44784489

Contacter le vendeur

Acheter neuf

EUR 148,67

Exp�dition �EUR 7,45
Exp�dition depuis Royaume-Uni vers Etats-Unis

Quantit� disponible : 4 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Data, Expert Knowledge and Decisions | An Interdisciplinary Approach with Emphasis on Marketing Applications

Wolfgang A. Gaul (u. a.)

Edit� par Springer, 2012

ISBN 10 : 364273491X ISBN 13 : 9783642734915

Neuf Taschenbuch

Vendeur : preigu, Osnabr�ck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Contacter le vendeur

Acheter neuf

EUR 95,15

Exp�dition �EUR 70
Exp�dition depuis Allemagne vers Etats-Unis

Quantit� disponible : 5 disponible(s)

Ajouter au panier

Image fournie par le vendeur

Data, Expert Knowledge and Decisions

Wolfgang A. Gaul

Edit� par Springer, Springer Spektrum Jan 2012, 2012

ISBN 10 : 364273491X ISBN 13 : 9783642734915

Neuf Taschenbuch

impression � la demande

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 392 pp. Englisch. N� de r�f. du vendeur 9783642734915

Contacter le vendeur