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Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
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Data, Expert Knowledge and Decisions : An Interdisciplinary Approach With Emphasis on Marketing Applications
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Data, Expert Knowledge and Decisions (Paperback)
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Paperback. Etat : new. Paperback. Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783642734915
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Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications
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Data, Expert Knowledge and Decisions
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Springer Berlin Heidelberg Jan 2012, 2012
ISBN 10 : 364273491X
ISBN 13 : 9783642734915
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations. 392 pp. Englisch. N° de réf. du vendeur 9783642734915
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Data, Expert Knowledge and Decisions : An Interdisciplinary Approach With Emphasis on Marketing Applications
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Springer, 2012
ISBN 10 : 364273491X
ISBN 13 : 9783642734915
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Data, Expert Knowledge and Decisions: An Interdisciplinary Approach with Emphasis on Marketing Applications
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Data, Expert Knowledge and Decisions
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ISBN 10 : 364273491X
ISBN 13 : 9783642734915
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. N° de réf. du vendeur 5069307
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Data, Expert Knowledge and Decisions
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Data, Expert Knowledge and Decisions
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Etat : New. PRINT ON DEMAND pp. 392, 117 Abbreviations. N° de réf. du vendeur 1848030908
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