Market entry strategy for the Chinese market on the example of Volkswagen - Couverture souple

Parlabene, Laura

Couverture souple

ISBN 10 : 3656311439 ISBN 13 : 9783656311430

Editeur : Grin Verlag, 2012

Synopsis

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.

Détails de l'édition

• Éditeur: Grin Verlag
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 3656311439
• ISBN 13: 9783656311430
• Reliure: Broché
• Nombre de pages: 32
• Coordonnées du fabricant: GRIN Publishing GmbH; info@grin.com; ; Waltherstraße 23; München; 80337; Allemagne