Articles liés à Customer Value-Based Model: A due diligence concept...

Customer Value-Based Model: A due diligence concept out of the modern corporate finance world - Couverture souple

Maas, Hartwin; Boss, Gerald

 
9783656380580: Customer Value-Based Model: A due diligence concept out of the modern corporate finance world
Couverture souple
ISBN 10 : 3656380589 ISBN 13 : 9783656380580
Editeur : Grin Verlag, 2013

Synopsis

Master's Thesis from the year 2005 in the subject Economics - Finance, grade: 95% von 100%, HAN University of Applied Sciences (Arnhem Business School), course: VWL - Finanzwissenschaft, Marketing, language: English, abstract: The master thesis presents the derivation of the Customer Value-Based Model (CVM) which stands for a new approach for a solid corporate valuation. The CVM is a comprehensive tool for supporting strategic decision making processes and corporate valuation. It synthesizes a holistic view which takes strategic and operational management levels into consideration and establishes a financing-marketing interface. It connects the value of the customer base as a main focus of marketing activities with the corporate value as measurement of the financial success of the company. A further advantage is that the success of marketing activities can also be viewed from the shareholder value perspective. Hence, the model helps to estimate the commitment of marketing to the total performance of the company. The CVM is applied by a Volvo car retailer in the Netherlands. The car retail business is basically distinguishing between customer services which indicate that the customer should be the most risky asset for a company. Four subsidiaries belong to the Dutch car dealer which are analyzed within this master thesis and valuated by the CVM.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Master's Thesis from the year 2005 in the subject Economics - Finance, grade: 95% von 100% , HAN University of Applied Sciences (Arnhem Business School), course: VWL - Finanzwissenschaft, Marketing, language: English, abstract: The master thesis presents the derivation of the Customer Value-Based Model (CVM) which stands for a new approach for a solid corporate valuation. The CVM is a comprehensive tool for supporting strategic decision making processes and corporate valuation. It synthesizes a holistic view which takes strategic and operational management levels into consideration and establishes a financing-marketing interface. It connects the value of the customer base as a main focus of marketing activities with the corporate value as measurement of the financial success of the company. A further advantage is that the success of marketing activities can also be viewed from the shareholder value perspective. Hence, the model helps to estimate the commitment of marketing to the total performance of the company. The CVM is applied by a Volvo car retailer in the Netherlands. The car retail business is basically distinguishing between customer services which indicate that the customer should be the most risky asset for a company. Four subsidiaries belong to the Dutch car dealer which are analyzed within this master thesis and valuated by the CVM.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2013
Langue
anglais
ISBN 10 
3656380589
ISBN 13 
9783656380580
Reliure
Broché
Nombre de pages
44
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

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