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The Role of Media in Creation of Role Models among the Youth - Couverture souple

Kimathi, Teddy

 
9783656437642: The Role of Media in Creation of Role Models among the Youth
Couverture souple
ISBN 10 : 3656437645 ISBN 13 : 9783656437642
Editeur : Grin Verlag, 2013

Synopsis

Research Paper (undergraduate) from the year 2012 in the subject Communications - Mass Media, grade: none, language: English, abstract: This research is an investigation on media influence among the youth when it comes to choosing role models. The study is critical because in this liberalized electronic media era, it is important to understand from the youth what they watch, read or tweet and what they gain from their choice of media channels. The study employed the survey method to collect quantitative and qualitative data on the uses of media channels among the youth and the gratification they achieve when it comes to identifying role models. The study is informed by the uses and gratification theory and how it is related to other media uses theories. The general purpose of the research was to look at the role of media in creation of role models among the youths. The researcher looked at a theoretical framework to contextualize the uses and gratification theory before reviewing various literature on this subject to put the present study in perspective. The literature revolved around previous researches on audience studies with particular reference to the relationship between the youth and the media. In the methodology, the researcher used self-administered questionnaire with open-ended and closed-ended questions to youths in campus in Nairobi. A focus group discussion was concluded in one of the sampled campus in order to validate the data collected through self-administered questionnaires. Three key informant interviews were also conducted with program producers from three leading Television stations in Nairobi. The data was analyzed and the research findings indicated that most young people get or identify with their role models through different media channels also get entertainment and learn a lot from the media. The researcher concluded that the media fulfills the youth's affective and cognitive needs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

The muse of poetry-writing visited Teddy in 2002, while he was pursuing his studies in Nkubu High School. You can find his poems in Inwood Indiana Press, Shot Glass Journal, Leaves of Ink, and many other journals. He also has fiction works in Beyond Science Fiction, Jitter Press, Brilliant Fiction Magazine, Spadina Literary Review, Paragraph Planet, & Gone Lawn. His books "The Milky Way In Words" (poetry) and "Eve and Other Sci-fi Stories" (fiction), are published by Booktango. You can also find more of his works in www.teddykimathi.com.

À propos de la quatrième de couverture

Research Paper (undergraduate) from the year 2012 in the subject Communications - Mass Media, grade: none, , language: English, abstract: This research is an investigation on media influence among the youth when it comes to choosing role models. The study is critical because in this liberalized electronic media era, it is important to understand from the youth what they watch, read or tweet and what they gain from their choice of media channels. The study employed the survey method to collect quantitative and qualitative data on the uses of media channels among the youth and the gratification they achieve when it comes to identifying role models. The study is informed by the uses and gratification theory and how it is related to other media uses theories. The general purpose of the research was to look at the role of media in creation of role models among the youths. The researcher looked at a theoretical framework to contextualize the uses and gratification theory before reviewing various literature on this subject to put the present study in perspective. The literature revolved around previous researches on audience studies with particular reference to the relationship between the youth and the media. In the methodology, the researcher used self-administered questionnaire with open-ended and closed-ended questions to youths in campus in Nairobi. A focus group discussion was concluded in one of the sampled campus in order to validate the data collected through self-administered questionnaires. Three key informant interviews were also conducted with program producers from three leading Television stations in Nairobi. The data was analyzed and the research findings indicated that most young people get or identify with their role models through different media channels also get entertainment and learn a lot from the media. The researcher concluded that the media fulfills the youth¿s affective and cognitive needs.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2013
Langue
anglais
ISBN 10 
3656437645
ISBN 13 
9783656437642
Reliure
Broché
Nombre de pages
36
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

Waltherstraße 23
München
80337
Allemagne