Consumer behavior analysis of Chinese Auto Industry against foreign giant companies - Couverture souple

Ngumbi, Alex

 
9783656554806: Consumer behavior analysis of Chinese Auto Industry against foreign giant companies
Couverture souple
ISBN 10 : 3656554803 ISBN 13 : 9783656554806
Editeur : Grin Verlag, 2013

Synopsis

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Cambridge, language: English, abstract: This research study aims at making great contribution to the existing literature on country of origin concept from the viewpoint of the Chinese customers. This study will specifically investigate two key points. Firstly, the significance of the manufacturing nation of the product compared to the attributes of the choice of the Chinese consumers and secondly, the relative significance of the country image aspect of the consumer's preference of the foreign goods. It is important to conduct a systematic investigation regarding the concept of country of origin in the developing countries as it has its effects on the exporters, foreign manufacturers, domestic manufacturers, marketers, and various channel intermediaries wishing or doing business in such countries. It also has its effect on the policy makers and government of the developing nations trying to develop domestic manufacturing competencies during intense competition from the foreign brands and also for the academics that are interested in comprehending the behavior of the consumers in the developing countries (Barbosa, 2010).

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Éditeur
Grin Verlag
Date d'édition
2013
Langue
anglais
ISBN 10 
3656554803
ISBN 13 
9783656554806
Reliure
Broché
Nombre de pages
20
Coordonnées du fabricant
non disponible
Personne responsable
info@bod.de
info@bod.de

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