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Exploration of Competitive Market Behavior Using Near-Real-Time Sentiment Analysis - Couverture souple

Peitek, Norman

 
9783656868699: Exploration of Competitive Market Behavior Using Near-Real-Time Sentiment Analysis
Couverture souple
ISBN 10 : 3656868697 ISBN 13 : 9783656868699
Editeur : Grin Verlag, 2015

Synopsis

Master's Thesis from the year 2014 in the subject Computer Science - Commercial Information Technology, grade: 1.1, Otto-von-Guericke-University Magdeburg (Faculty of Computer Science), language: English, abstract: Emotions are not only the foundation of human life, but also influence all decisions in modern markets. Grasping the reasoning behind our choices is a key element in econom-ic sciences. Sentiment analysis, a tool to extract emotions from text, is used in this thesis to analyze customers' opinions in various markets. The calculations are done on a server architecture that is designed to be scalable for massive input directly from social net-works. It computes the sentiment score in a flexible multi-stage process and provides several methods of accessing the results. Subsequently, it is demonstrated how to use the system's capabilities by implementing various commercial use cases. This includes geographical and demographic analysis. Additionally, the system is able to provide near-real-time results. Lastly, the thesis concludes by performing several correlation analyses on the collected data. This illustrates how the intensity of emotions vary by the maturity and form of the economic market and affects the participating companies in these markets.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Master's Thesis from the year 2014 in the subject Computer Science - Commercial Information Technology, grade: 1.1, Otto-von-Guericke-University Magdeburg (Faculty of Computer Science), language: English, abstract: Emotions are not only the foundation of human life, but also influence all decisions in modern markets. Grasping the reasoning behind our choices is a key element in econom-ic sciences. Sentiment analysis, a tool to extract emotions from text, is used in this thesis to analyze customers¿ opinions in various markets. The calculations are done on a server architecture that is designed to be scalable for massive input directly from social net-works. It computes the sentiment score in a flexible multi-stage process and provides several methods of accessing the results. Subsequently, it is demonstrated how to use the system¿s capabilities by implementing various commercial use cases. This includes geographical and demographic analysis. Additionally, the system is able to provide near-real-time results. Lastly, the thesis concludes by performing several correlation analyses on the collected data. This illustrates how the intensity of emotions vary by the maturity and form of the economic market and affects the participating companies in these markets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Grin Verlag
Date d'édition
2015
Langue
anglais
ISBN 10 
3656868697
ISBN 13 
9783656868699
Reliure
Broché
Nombre de pages
116
Coordonnées du fabricant
GRIN Publishing GmbH
info@grin.com

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München
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