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Profit is a wonderful Word: IKEA's Strategy behind the Profit - Couverture souple

Rosenhauer, Sven

 
9783656997016: Profit is a wonderful Word: IKEA's Strategy behind the Profit
Couverture souple
ISBN 10 : 3656997012 ISBN 13 : 9783656997016
Editeur : Examicus Verlag, 2012

Synopsis

Seminar paper from the year 2005 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, University of the West of England, Bristol, language: English, abstract: In the following research essay, the IKEA organization as a cost-leader with a mixed strategic approach will be analysed. For exposing and identifying the strategy it is important to understand background and history. Therefore, a brief overview will be given. Afterwards, the IKEA way of reducing costs will be described to underline potential strategic positions. Furthermore, key strategic issues, facing IKEA as it seeks to generate and sustain competitive advantages will be identified. In order to analyse IKEA?s strategic position, theoretical frameworks and concepts will be used. Likewise, these frameworks will be critically evaluated in adaptation to the case. Finally, the IKEA strategy will be categorized and a general strategic approach will be highlighted.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Examicus Verlag
Date d'édition
2012
Langue
anglais
ISBN 10 
3656997012
ISBN 13 
9783656997016
Reliure
Broché
Nombre de pages
24
Coordonnées du fabricant
non disponible
Personne responsable
info@bod.de
info@bod.de

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