Business Process Blueprinting: A Method for Customer-Oriented Business Process Modeling - Couverture souple

Hewing, Michael

Couverture souple

ISBN 10 : 3658037288 ISBN 13 : 9783658037284

Editeur : Springer Gabler, 2013

Synopsis

Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company's processes. To ensure a long-lasting requirement of a firm's service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers' perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables the visualization and analysis of the customer's point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management.

A propos du livre

À propos de l?auteur

Michael Hewing is Research Associate at the Department of Information Systems of the Freie Universität Berlin, where he investigates in the area of business process management.

Détails de l'édition

• Éditeur: Springer Gabler
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 3658037288
• ISBN 13: 9783658037284
• Reliure: Broché
• Nombre de pages: 248
• Coordonnées du fabricant: non disponible
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