Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity - Couverture souple

Hewing, Martin

Couverture souple

ISBN 10 : 3658037520 ISBN 13 : 9783658037529

Editeur : Springer Gabler, 2013

Synopsis

Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.

A propos du livre

À propos de l?auteur

Dr. Martin Hewing is a User Experience Researcher and an external research associate at the department of Innovation Management & Entrepreneurship at Universität Potsdam.

Détails de l'édition

• Éditeur: Springer Gabler
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 3658037520
• ISBN 13: 9783658037529
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible