Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers - Couverture souple

Trapp, Martin

 
9783658050931: Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers
Couverture souple
ISBN 10 : 3658050934 ISBN 13 : 9783658050931
Editeur : Springer Gabler, 2014

Synopsis

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

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À propos de l?auteur

Dr. Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Gabler
Date d'édition
2014
Langue
anglais
ISBN 10 
3658050934
ISBN 13 
9783658050931
Reliure
Broché
Nombre de pages
204
Coordonnées du fabricant
non disponible
Personne responsable
CMN Printpool Inh. Mathis Neumann
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