Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers - Couverture souple

Trapp, Martin

Couverture souple

ISBN 10 : 3658050934 ISBN 13 : 9783658050931

Editeur : Springer Gabler, 2014

Synopsis

Today s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

A propos du livre

À propos de l'auteur

Dr. Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.

À propos de la quatrième de couverture

Today s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

Contents

• Definition of business model innovation in established firms
• Placing business model innovation into the arena of corporate entrepreneurship
• A conceptual business model innovation process model
• Business model innovation management practices for business unit managers

Target Groups

• Researchers and students in the fields of strategic management, corporate entrepreneurship and innovation management
• Business-unit and corporate-level managers in established firms

The Author

Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.

Détails de l'édition

• Éditeur: Springer Gabler
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 3658050934
• ISBN 13: 9783658050931
• Reliure: Broché
• Nombre de pages: 202
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne