Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting - Couverture souple

Livre 3 sur 19: Forschungs-/Entwicklungs-/Innovations-Management

Praceus, Sarah

 
9783658051044: Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting
Couverture souple
ISBN 10 : 3658051043 ISBN 13 : 9783658051044
Editeur : Springer Gabler, 2014

Synopsis

Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.

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À propos de l?auteur

Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).

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Éditeur
Springer Gabler
Date d'édition
2014
Langue
anglais
ISBN 10 
3658051043
ISBN 13 
9783658051044
Reliure
Broché
Nombre de pages
188
Coordonnées du fabricant
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