Specialization in Online Innovation Communities: Understand and Manage Specialized Members - Couverture souple

Bierwald, Jan

Couverture souple

ISBN 10 : 3658053178 ISBN 13 : 9783658053178

Editeur : Springer Gabler, 2014

Synopsis

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members.

A propos du livre

À propos de l'auteur

Jan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector.

Détails de l'édition

• Éditeur: Springer Gabler
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 3658053178
• ISBN 13: 9783658053178
• Reliure: Broché
• Nombre de pages: 180
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne