Social Innovation for Business Success: Shared Value in the Apparel Industry - Couverture souple

Schmitt, Julia

 
9783658054601: Social Innovation for Business Success: Shared Value in the Apparel Industry
Couverture souple
ISBN 10 : 3658054603 ISBN 13 : 9783658054601
Editeur : Springer Gabler, 2014

Synopsis

Shared value not only offers a new concept to face the current business environmental dynamics but it also responds to macro-economic challenges. The creation of more value than mere profits can lead to a sustainable competitive advantage. Thus, it offers huge economic potential and presents a new challenge to corporate optimisation endeavours. Julia Schmitt draws on current sustainability and innovation research approaches in order to provide a deeper understanding of the shared value concept as a differentiation strategy for small and medium sized enterprises. Her empirical study on the German fair trade and organic fashion industry provides insights into possible configurations of a shared value business strategy. The awareness of these findings is essential to make a shared value strategy lead to business success.

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À propos de l'auteur

Julia Schmitt, M.Sc. in International Business Studies at Friedrich-Alexander University Erlangen-Nuremberg, works now in Sustainability Management for a German medium sized enterprise.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Gabler
Date d'édition
2014
Langue
anglais
ISBN 10 
3658054603
ISBN 13 
9783658054601
Reliure
Broché
Nombre de pages
112
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

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