Innovation in a High Technology B2b Context: Exploring Supply Networks, Processes and Management - Couverture souple

Möhring, Monika Maria

Couverture souple

ISBN 10 : 3658057203 ISBN 13 : 9783658057206

Editeur : Springer Gabler, 2014

Synopsis

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.

A propos du livre

À propos de l'auteur

Prof. Dr. Monika Maria Möhring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.

Détails de l'édition

• Éditeur: Springer Gabler
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 3658057203
• ISBN 13: 9783658057206
• Reliure: Broché
• Nombre de pages: 316
• Coordonnées du fabricant: GPSR Kontakt; ProductSafety@springernature.com; ; Slevogtstraße 3-5; Heidelberg; 69126; Allemagne