Financial Communication in Small and Medium-Sized Enterprises: Patents in Financial Communication - Couverture souple

Zureck, Alexander

 
9783658074869: Financial Communication in Small and Medium-Sized Enterprises: Patents in Financial Communication
Couverture souple
ISBN 10 : 3658074868 ISBN 13 : 9783658074869
Editeur : Springer Gabler, 2014

Synopsis

To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.

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À propos de l'auteur

While Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Gabler
Date d'édition
2014
Langue
anglais
ISBN 10 
3658074868
ISBN 13 
9783658074869
Reliure
Broché
Nombre de pages
120
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