Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships - Couverture souple

Schulte, Benjamin Krischan Krischan

Couverture souple

ISBN 10 : 3658087870 ISBN 13 : 9783658087876

Editeur : Springer Gabler, 2015

Synopsis

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.

A propos du livre

À propos de l'auteur

Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.

Détails de l'édition

• Éditeur: Springer Gabler
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 3658087870
• ISBN 13: 9783658087876
• Reliure: Broché
• Nombre de pages: 248
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne