Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations - Couverture souple

Livre 6 sur 19: Forschungs-/Entwicklungs-/Innovations-Management

Levsen, Nils

 
9783658088149: Lead Markets in Age-Based Innovations: Demographic Change and Internationally Successful Innovations

Synopsis

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

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À propos de l'auteur

Nils Levsen has been working at the Institute of Technology and Innovation Management at the Technical University of Hamburg-Harburg and examines the international diffusion of innovations.

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