Factors Driving Social Network Site Usage - Couverture souple

Ernst, Claus-peter H.

Couverture souple

ISBN 10 : 3658099178 ISBN 13 : 9783658099176

Editeur : Springer Gabler, 2015

Synopsis

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

A propos du livre

À propos de l'auteur

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.

À propos de la quatrième de couverture

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

Contents

• The Hedonic and Utilitarian Motivations of Social Network Site Usage
• The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage
• Privacy Protecting Behavior in Social Network Sites
• Drivers of Sharing and Receiving Usage on Social Network Sites

Target Groups

• Students and researchers in the fields of information systems and marketing
• Executives in the fields of information systems and marketing

The Author

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.

Détails de l'édition

• Éditeur: Springer Gabler
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 3658099178
• ISBN 13: 9783658099176
• Reliure: Broché
• Nombre de pages: 123
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne