Strategic Retail Management: Text and International Cases - Couverture souple

Zentes, Joachim

Couverture souple

ISBN 10 : 3658101822 ISBN 13 : 9783658101824

Editeur : Springer Gabler, 2016

Synopsis

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

A propos du livre

À propos de l?auteur

Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany.Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

Détails de l'édition

• Éditeur: Springer Gabler
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 3658101822
• ISBN 13: 9783658101824
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 484
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne