Advances in Advertising Research: Bridging the Gap Between Advertising Academia and Practice - Couverture rigide
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Synopsis
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
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À propos de l'auteur
George Christodoulides is Professor of Marketing and Assistant Dean for Research at Birkbeck, University of London.Anastasia Stathopoulou is Lecturer in Marketing at Birkbeck, University of London.Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
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Advances in Advertising Research (Vol. VII)
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Advances in Advertising Research (Vol. VII)
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Springer Fachmedien Wiesbaden Sep 2016, 2016
ISBN 10 : 3658152192
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia. 328 pp. Englisch. N° de réf. du vendeur 9783658152192
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Advances in Advertising Research (Vol. VII)
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Springer Fachmedien Wiesbaden, 2016
ISBN 10 : 3658152192
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Publication in the field of economic sciences. Consumer Responses to AdvertisingCulture and AdvertisingGeorge Christodoulides is Professor of Marketing and Assistant Dean for Research at Birkbeck, University of London. N° de réf. du vendeur 127844619
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Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice
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Etat : Sehr gut. Zustand: Sehr gut | Seiten: 328 | Sprache: Englisch | Produktart: Bücher | Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia. N° de réf. du vendeur 27020101/2
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Advances in Advertising Research (Vol. VII)
Edité par
Springer Fachmedien Wiesbaden Sep 2016, 2016
ISBN 10 : 3658152192
ISBN 13 : 9783658152192
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Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice
Edité par
Springer Fachmedien Wiesbaden, 2016
ISBN 10 : 3658152192
ISBN 13 : 9783658152192
Neuf
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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (European Advertising Academy) : Bridging the Gap between Advertising Academia and Practice
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Hardcover. Etat : Neu. Neu Neuware, Importqualität, auf Lager - Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia. N° de réf. du vendeur INF1000775312
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