Measuring Country Image: Theory, Method, and Effects - Couverture souple

Buhmann, Alexander

 
9783658154066: Measuring Country Image: Theory, Method, and Effects
Couverture souple
ISBN 10 : 3658154063 ISBN 13 : 9783658154066
Editeur : Springer VS, 2016

Synopsis

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

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À propos de l?auteur

Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer VS
Date d'édition
2016
Langue
anglais
ISBN 10 
3658154063
ISBN 13 
9783658154066
Reliure
Broché
Numéro d'édition
1
Nombre de pages
164
Coordonnées du fabricant
non disponible
Personne responsable
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