The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources - Couverture souple

Livre 9 sur 19: Forschungs-/Entwicklungs-/Innovations-Management

Sänn, Alexander

 
9783658172626: The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources
Couverture souple
ISBN 10 : 3658172622 ISBN 13 : 9783658172626
Editeur : Springer Gabler, 2017

Synopsis

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

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À propos de l?auteur

Dr. Alexander Sänn graduated at the Chair of Marketing and Innovation Management at the Brandenburg University of Technology Cottbus-Senftenberg with Univ.-Prof. Dr. Daniel Baier.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Gabler
Date d'édition
2017
Langue
anglais
ISBN 10 
3658172622
ISBN 13 
9783658172626
Reliure
Broché
Numéro d'édition
1
Nombre de pages
260
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

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