Reassessing the Relationship between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought - Couverture souple

Dühring, Lisa

Couverture souple

ISBN 10 : 3658180331 ISBN 13 : 9783658180331

Editeur : Springer VS, 2017

Synopsis

Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.

A propos du livre

À propos de l'auteur

Dr. Lisa Dühring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig University. Her research interests focus on the fields of critical PR and marketing studies, cross-disciplinary approaches, disciplinary development, and strategic communication.

Détails de l'édition

• Éditeur: Springer VS
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 3658180331
• ISBN 13: 9783658180331
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 336
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne