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Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context - Couverture souple

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Rauscher, Susanne; Zielke, Annika

 
9783658280161: Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context
Couverture souple
ISBN 10 : 3658280166 ISBN 13 : 9783658280161
Editeur : Springer Gabler, 2019

Synopsis

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.

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À propos de l'auteur

Susanne Rauscher completed her Bachelor of Science in Business Administration at the University of Mannheim, Germany.
Annika Zielke completed her Bachelor of Science in Business Administration at the Goethe University of Frankfurt, Germany.
They both obtained their Master of Science in the CEMS International Management Program at the University of Cologne, Germany, and are currently working in the FMCG industry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Gabler
Date d'édition
2019
Langue
anglais
ISBN 10 
3658280166
ISBN 13 
9783658280161
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
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