Congruency, Expectations and Consumer Behavior in Digital Environments - Couverture souple

Livre 11 sur 20: Handel und Internationales Marketing Retailing and International Marketing

Nimmermann, Frederic

 
9783658284206: Congruency, Expectations and Consumer Behavior in Digital Environments
Couverture souple
ISBN 10 : 365828420X ISBN 13 : 9783658284206
Editeur : Springer Gabler, 2019

Synopsis

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers' attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.

​About the Author:

Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Frederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Gabler
Date d'édition
2019
Langue
anglais
ISBN 10 
365828420X
ISBN 13 
9783658284206
Reliure
Broché
Nombre de pages
228
Coordonnées du fabricant
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