International Business Development: A Concise Textbook Focusing on International B-to-B Contexts - Couverture souple

Couverture souple

ISBN 10 : 3658332204 ISBN 13 : 9783658332204

Editeur : Springer Gabler, 2021

Synopsis

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management.
The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

A propos du livre

À propos de l'auteur

Prof. Dr. Ludwig Martin is professor for International Management in Engineering at Pforzheim University (Germany) and serves on company management boards in Germany and South Africa. He has a broad international network in industry as well as in the scholarly world. The contributing authors are highly regarded subject experts, based in Germany and abroad.

Détails de l'édition

• Éditeur: Springer Gabler
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 3658332204
• ISBN 13: 9783658332204
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 284
• Éditeur: Martin Ludwig
• Coordonnées du fabricant: GPSR Kontakt; ProductSafety@springernature.com; ; Tiergartenstr. 17; Heidelberg; 69121; Allemagne